Pantone Color of the Year. How Will You Use It?

Everybody is all aflutter about the Pantone announcement of the Color of the Year.

But let's take a minute to check out the last 16 years of colors. 2016 had 2 - it was schizophrenic like the entire year it represented.

Do you notice anything missing? Maybe a bright green? I'm calling a purple or a yellow for next year...Or black/grey depending on how 2017 plays out.

What's your opinion about the color of the year?  How will you use it in your business and when are you planning on using it?